Gwyneth Paltrow will join Robert Downey Jr. and Terrence Howard in “Iron Man,” the Jon Favreau-directed film that is being financed by Marvel Studios and released by Paramount Pictures in May 2008. Paltrow will play Virginia “Pepper” Potts, personal assistant to an industrialist who develops an armored suit to battle bad guys. Production begins in March in Los Angeles.

Dwayne “The Rock” Johnson (CRAZY! That’s his real name!!!) is set to join Steve Carell and Anne Hathaway in “Get Smart.” While the comedy is based on the 1965 Mel Brooks/Buck Henry-created sitcom, the Rock will play the newly created character Agent 23. Stamp will play an evil leader.

Showtime is getting some “Ayuda” from Jennifer Lopez and “Friends” alum Alexa Junge. Duo are developing a single-camera half-hour show that’s set in the world of Latina nannies in Los Angeles. Tentative title for the project is “Ayuda,” the Spanish word for “help.” “I’ve been thinking of the show as an ‘Upstairs/Downstairs’ from the point of view of four Latina nannies,” Lopez told Daily Variety in an e-mail conversation. “It’s sort of ‘Sex and the City’ meets ‘All About My Mother.’”

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